Wednesday, January 19, 2011

Trollbeads & Ethics


We always hear a lot of negative comments with every price increase. Couple that with the horror some people experience when seeing the little baggies displaying "Made in the PRC" (People's Republic of China), it is easy to imagine the stereotype of "Made in China" that our precious beads are perhaps being made in dusty, sub-standard factories with child labour & unsafe working conditions for pennies each while being sold as high end jewellery at the end of the chain.

I recently came across this news report that states Lise Aagaard Copenhagen, the company that designs & distributes Trollbeads, has joined the Responsible Jewellery Council and is, "fully committed responsible practices in meeting high standards of ethical, social, and environmental performance."

They go onto say "Our retailers and customers can be confident that Trollbeads takes its social corporate responsibility seriously and strives to ensure that it's ethical and quality control is second to none." Source: Professional Jeweller, http://www.professionaljeweller.com/article-7864-trollbeads-joins-the-rjc/

This gives me some comfort that the high prices we pay are not just making someone rich, but are perhaps a reflection of the high quality of materials and careful & responsible choice of which factories are given the contracts to produce the beads. I'd like to think that the workers are paid fairly and are able to work in a safe & comfortable workplace.

Trollbeads is quiet on this issue, but I'd love to see more information given to the fans on the these topics. I know I can justify paying more for a bead if I have the knowledge that the production of that bead, from start to finish, is done in a responsible manner.

Tuesday, January 18, 2011

New OOAK kits of 6

Sneak Peek of Spring 2011 Release


Thank-you Trollbeads Denmark for this photo! They have given us a sneaky-peek of the new release beads that are coming out Jan 31st. You can visit them here on Facebook to see the photo and keep up with new Trollbeads news directly from the source:



Monday, January 17, 2011

ALERT! US Price Increase!!!

Yes, that is one BIG dollar sign. That's because it's just been confirmed that Trollbeads in the US will be having another price increase February 1st. Glass 1 increasing to $31 from $29, and silver etc jumping up significantly too.

Quick! You don't really need underwear & socks, or deodorant for that matter. Skip it so you can buy your must-have bead!! If you have been on the bench about buying a special bead or have Valentine's presents to shop for, please get out there & shop, shop, shop!
It is a sad day in troll-land. :(

Sunday, January 16, 2011

Rough Stones


Collectors in the Netherlands and in Belgium are in for a treat: Ltd Sets of 12 gemstones are for sale there exclusively. A rough cut assorted bunch, sure to please those that like the natural look.


As for the rest of us, the new release is rumored to be January 31st. This should have either the Spring line of beads and/or the Valentine's special treat. I've had my ear to the ground but if anyone in DK knows, they are not sharing the info.


In the UK neck of the woods there is discussion about OOAK glass rising to the Glass 2 pricing. This may coincide with the UK price increase which will be the same day as the next release, Jan. 31st. So get shopping everyone.


Also there are rumblings & rumours of Trollbeads focusing on less OOAK production in favor of more Ltd Edition Glass Kits, like the Spring Flower kits & Christmas in Australia/Hawaii ones. I'm hoping this is not true, as the beautiful new style OOAKs have really been a crowd pleaser over the last 18 months or so.


More news when I hear it...

Friday, December 24, 2010

Citrine Surprise!


A lovely surprise arrived this week for the 9 finalists in the People's Bead 2010 contest. A beautiful Citrine gemstone bead! How wonderful of Lise & her Trollbeads to send out this extra present to the runner-ups in the contest to brighten their Christmas!


Previously creamy Citrines were found in a very limited number a year or two ago in Denmark shops - around 50 or so. You may have seen these on ebay and on some collectors bracelets. The Citrines received by the finalists, (at least the two I have seen photos of,) are clear & sparkly.


Have a lemony-wonderful Christmas Eve everyone!

Thursday, December 2, 2010

We've Been Scrooged!!!


Is Trollbeads HQ in Denmark ...falling out of love with us?

In the past, Trollbeads has offered great contests every summer & at Christmas time for their customers to win beads (silver, glass, yes even GOLD) & other goodies. Think Summer Photo contests, The Summer Movie contest, Share a Christmas Card, Pakke Calendar, Be Original...

This year they are not running a new Christmas contest & have lunched a GOTA gallery of past submissions from past contests and further added salt to the wound by producing "postcards" with these images for distribution. Um... what? Completely uninteresting & seems like a bit of a cop-out, considering the lavish gifts & fun contests they have bestowed upon us in the past. Regurgitating past images provided by customers must be very cost effective. (eyeroll)

The People's Bead 2009 gave every entrant a free PAX bead (OK maybe too generous there), and the Top 10 that didn't win received a lovely thank-you email and an additional prize of a Sapphire bead to console them. This year, they awarded the Top 100 with a silver chain, plain lock & Ice Bear, and nothing additional to the Top 10 losers, not even an email or a sneeze.

OK - it's not like we are entitled, or that we expect. But we do. After setting a consistent standard of contests & great prizes, it seems maybe Trollbeads HQ in Denmark is falling out of love with it's customers. Oh yes, they have a Facebook competition, comment on your fave Winter bead & they'll draw a winner each Monday. So 3 free beads??? Whoohoo. I'm confused as to why a company approaching a record high in sales figures would choose now to withdraw from their customer base?

These contests offer Trollbeads a huge marketing opportunity, the ever coveted "BUZZ", and lots of word of mouth recommendations (the best kind there is.) It's every company's dream to be able to ignite thousands of worldwide customers into a shopping frenzy over a simple, low cost contest like the People's Bead, or Chrismas Photos. So it is sad to see the rewards decreasing while the free benefits for TBs increases.

So TBs, if you are listening, please bring back our fun contests. They are the salve to the wounds we are carrying from the latest round of price increases. ;)